MYM 204 | The Psychology of Conversion: Marketing with Meaning

Send us a text In this episode of Make Your Mark Podcast, Kay Suthar sits down with Alexander Ford—a human behavioralist, marketing expert, and transformational speaker who fuses psychological science with real-world business strategy. From building websites as a 12-year-old to becoming a certified Demartini Method facilitator, Alexander’s journey has been shaped by a desire to uncover the root causes behind human behavior. In this deep and raw conversation, he reveals why most marketing fails, how entrepreneurs unknowingly abdicate their power, and what it really takes to help customers say yes. “Transformation doesn’t happen through more features or benefits. It happens in truth.” — Alexander Ford Episode Highlights 00:00 — Meet Alexander Ford: From IT entrepreneur to behavior-based marketing expert 05:10 — The crisis of desperation: Why panic energy repels clients 09:30 — The birth of Measurable Genius and building a results-driven agency 13:15 — The real constraint in your business: It"s not your funnel 17:50 — Why most marketing agencies can’t give you clients on demand 22:30 — The identity shift: Becoming the marketer your business needs 26:00 — The lie we’ve bought: Delegating your marketing without owning your message 29:40 — The marketing myth that’s keeping you broke and invisible 33:20 — Why people don’t buy even when they say they want the result 38:40 — The truth your clients are avoiding (and you might be too) 43:00 — Why transformation starts with YOU first 47:50 — Final thoughts: Truth over tactics, identity over strategy Guest Bio: Alexander Ford is the founder of a multi-seven-figure marketing agency, a certified Demartini Method facilitator, and a behavioral transformation coach. With over 10 years in marketing and hundreds of funnels built, Alexander specializes in helping coaches, consultants, and business owners unlock the emotional truth that drives conversions. His work blends neuroscience, behavioral science, and spiritual insight to help clients move beyond tactics and into real influence. Connect with Alexander Ford: Website: https://www.alexanderford.com Instagram: @alexanderfordlive Facebook: Alexander Ford YouTube: Alexander Ford Connect with your Host, Kay Suthar Business Website: https://makeyourmarkagency.com/ Podcast Website: https://www.makeyourmarkpodcast.com/ LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/ Facebook Group:https://www.facebook.com/groups/482037820744114 Podcast:https://www.makeyourmarkpodcast.com/ Email: kay@makeyourmarkagency.com Key Takeaways You Are the Marketer: The biggest mistake entrepreneurs make is outsourcing their marketing without owning the identity of the message-bearer. Transformation Before Transaction: Buyers aren’t objecting to your offer—they’re avoiding their own transformation. The Power of Truth in Marketing: Honesty, vulnerability, and realness are the new currency of connection and conversion. Forget Funnel Tweaks—Focus on Behavior: The real bottleneck isn’t your tech—it’s your customer"s mindset and your message. Success Comes from Self-Sell First: Want your audience to say yes? You must first sell yourself on your vision and be the version of you that already has the results.