The 5 W's of Branding with Robyn Graham

Robyn Graham is a Brand Marketing Strategist, Personal Branding Coach, a Headshot and Branding Photographer, and Host of The Second Phase Podcast. Robyn started her career as a Pharmacist until about ten years ago when her husband told her how she lit up when taking pictures, and she should do something with it. She transitioned by starting a blog to create content, allowing her to follow her passion for photography. Her first client was for a branding shoot. She fell in love with creating branding images so that people could emotionally connect with their clients.  Robyn focused on branding and creating content for female entrepreneurs and taking corporate headshots after taking the long road around. She realized so many people start a business without knowing how to brand themselves. In this episode, we will dive into how branding tells a story, the 5 W’s in branding, why you need to niche down, and how repurposing your content attracts clients. Let's get inspired by branding and niching down to create more abundance in your business!  What we're talking about Why Your Brand Should Tell A Story The 5 W’s Of Branding Why You Need To Niche Down How Repurposing Content On The Right Platforms Attracts More Clients Why Your Brand Should Tell A Story  When you launch a business, there is so much that goes into it that branding can get overlooked. Robyn shares that while people know they need images for their website and marketing, they miss the strategy to take the pictures and use them to tell a story. Your online presence differentiates you, and it positions you as an expert and an authority in your space.  Robyn explains the importance of having a brand. The reality is you don’t have anything to market if you don’t have a brand. She explains that marketing is communicating your story and your story is your brand messaging. It’s attracting clients by telling your story. Robyn comes at branding from both a scientific and creative side. She combines the two to help female entrepreneurs tell their stories, and she helps their audiences emotionally connect to them.  The 5 W’s Of Branding Robyn explains in detail what each of the 5 W’s mean and how you come about defining all of the different categories to create your brand. She covers the Who, What, When, Where and Why of Branding: Who - Who is your ideal client? You have to know what your niche is so that you know who you are serving. Talking to your ideal client must be defined so that your audience will start hearing you. What - You need to know precisely what you do and how you do it. When - When do you show up, and when do you work with people? You need to be consistent so they know when to expect to hear from you. Where - Where are you going to show up for your audience; what platforms? Where are they going to find you? Where can they work with you?  Why - You need to be incorporating your core values into your business. Why do you do what you do? Your brand strategy needs to tell the story of your business. I shared that I’ve recently had a photoshoot in my closet, where I record my podcast. Having the full picture of who you are, how you live your life, and sharing your work environment gives you authenticity. Since relatability is key to branding, you want to make sure you are recognizable, memorable, and shareable. You need to show up as who you are so your audience can see behind the scenes. They can get to know you and connect with you emotionally. Why You Need To Niche Down  Robyn tells us that you need to strategize to get clear on your messaging. Take your vision and...