Morgan Canclini-Mitchell on Secrets of PR Success, Avoiding the Biggest Author Mistakes, and Book Launch Tactics

As an author, one of your biggest goals is to get your books into the hands of readers. It’s going to involve various levels of marketing, and in some cases, a PR (public relations) team. Imagine if you could sit down with a bona-fide expert who knows the industry and has gotten her book clients on every conceivable platform. You’d come away with some golden nuggets of PR wisdom to apply to your current or future books, no matter what your genre or publishing path. I’ve got you covered. My guest today is Morgan Canclini-Mitchell, who is the Principal and Founder of two|pr. Two|pr is a boutique publicity firm representing talent and brands in a variety of verticals, including television stars, nonprofits, best-selling authors, professional athletes, film projects, and more. The firm has a unique niche in representing a variety of crossover entertainment personalities/brands/organizations, positioning them securely in both the faith-based and mainstream media landscape. In her role, Morgan spearheads publicity and influencer marketing campaigns for her clients. She has been featured in Fast Company magazine, Bustle, Her Story of Success podcast, Inspire Magazine, Christianity Today, Nashville Lifestyles magazine, and other outlets. She’s also been a speaker at WriterFest, Baylor University, Vanderbilt University, Belmont University, and more. Morgan’s past and current clients include: New York Times best-selling authors, an Academy Award-winning documentary, award-winning radio show hosts, ASCAP’s Songwriters of the Century, Bravo and TLC reality show stars, cable news correspondents, NBA championship players, feature films, and Grammy award-winning recording artists. Morgan and I talk about paid vs. unpaid marketing, features you can bake into your books that help with PR, the best and worst time to launch books, how a PR agency works, avoiding common mistakes authors make with PR, and much more. You can find out more about Morgan and two|pr by visiting https://twopr.com. * * * A big thank you to our sponsors, who keep this email free for readers: Vellum is the go-to book formatting software for indie authors who care about creating beautiful ebooks and print books. I’ve used it for years and love it! Use the link to download Vellum for FREE. Feeling blocked as a writer? Grab a copy of There is No Such Thing as Writer’s Block by Honorée Corder. You’ll learn what’s really blocking you, the value of building your writer tribe, how to become the writer you’ve always dreamed of, and much more. Looking for a great book cover designer and formatter? I use and recommend Kristi Griffith, owner of Thumbprint Creative. She works closely with you to create a design that perfectly captures the theme, message, and genre of your book.