Mixing Love & Tequila Welcome to Fresh Victor! - With Ken Mackenzie

What happens when a love story leads to a thriving beverage brand? In this episode, Ken Mackenzie shares how his unexpected path in the tequila industry shaped Fresh Victor. We dive into the cultural contrasts of business in Mexico vs. the U.S., the art of sipping tequila, and the journey of bringing high-quality beverages to market. To learn more about Ken Mackenzie and Fresh Victor, visit https://www.linkedin.com/in/ken-mackenzie-a6742646/ and https://shop.freshvictor.com/ Connect with Diane at https://alchemyfirm.com/ or on LinkedIn If you found this helpful, please share it with your friends. Don"t forget to subscribe to my channel for more informative content on marketing and leadership.