Crafting a Successful Business and Brand that Can Be Sold Anytime | Mike Koenigs

In this episode of the Millionaire Mindcast, we have a spectacular guest, Mike Koenigs who shares insights and knowledge on how to build a business that can be sold anytime, the dos and don'ts of branding, and how to build an effective one! Mike Koenigs is a serial entrepreneur, angel investor, 13-time #1 bestselling author, “Marketer of the Year”, filmmaker, international speaker & patented inventor, interactive online personality & Influencer, podcaster, and Forbes contributor. He is a stage 3a cancer survivor but now is healthy & cancer-free. His 13th book, "Cancerpreneur" gives anyone with cancer hope & a system for survival. He has interviewed, consulted & advised celebrity clients, billionaires & bestselling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, JJ Virgin, John Assaraf, Brian Tracy, XPrize founder Peter Diamandis, Jorge Cruise, Harvey Mackay, Daniel Amen & Darren Hardy. With his passion for digital marketing stuff, Mike was getting jobs online during pre-internet. He was working with different huge companies. Helped world businesses boom, but then didn’t know how to put up his own. Until he met Tony Robbins where he learned and developed the mindset of getting into the business. Moreover, Mike was not just starting a business, he made saleable businesses. He crafted notable brands and shared the stage with many famous brands. Overall, Mike has built and sold 5 companies, and is currently advising and helping business owners grow their business through his courses, or mastermind, or coaching program! Some Questions I Ask: How do you describe Mike Koenigs? What does he do being at this broad and expensive scope? (00:47) What was the business that you’re most passionate about that you built and sold? (01:42) What does that recipe look like that people can think of, pouring the foundation, going into with the right recipe from the ground up from the start? (08:10) What are some of the dos and don’ts of branding whether that’s business or personal in today’s current landscape? (13:54) Who do you think of all the ones that you’ve worked with, and you’ve been around, have done the best at crafting the best brand? Why?  (20:54) Is there too much transparency? In cancellation and what culture that we’re living in today’s world, what do people need to be careful and thoughtful of in terms of crafting and creating their brand? (29:56) How do you handle that targeting on your back, the judgment, the thoughts, the conversations that we have in our own mind as we go through and read some of the press clipping, and some of the not-so-nice things people might say about your brand? (38:08) What are some of the things that should people be paying attention to in terms of the mediums to create and expand their brand? (44:28) In This Episode, You Will Learn: The secret to getting your business sold (09:06) The key to triggering a buying pattern (20:01) Why you must spend time with wise elders (50:52) Quotes: “Who you are right now ain't gonna be who you are in a little while.” “I look for the congruence as a sign of success, not a money power.” Connect with Mike Koenigs on: mikekoenigs.com Email: mikekoenigs@gmail.com Capability Amplifier Podcast with Dan Sullivan and Mike Koenigs The Big Leap Podcast with Gay Hendricks and Mike Koenigs