Michelle Wahler | Building Beyond Yoga Into a $400 Million Exit to Levi’s

Michelle Wahler is an entrepreneur, business leader and mother. In 2005, she co-founded the active lifestyle company Beyond Yoga, where as CEO, she built the product and brand from the ground up. What started as a mere concept led to a global wholesale business, e-commerce site and opening of six retail stores, selling tens of millions of units around the world over the course of nearly 20 years. Michelle built a female-focused organization with an unwavering commitment to inclusivity, diversity and empowerment among both employees and customers. She skillfully navigated negotiations and led her team through the brand’s acquisition by Levi Strauss & Co. in 2021. Post-acquisition, she continued her role as CEO of Beyond Yoga and joined the Executive Leadership Team of Levi Strauss. Michelle was awarded Entrepreneur of the Year by Ernst & Young in 2021 and as a DEIA Visionary by the LA Times in 2023. Michelle is originally from Maryland and began her career while living in New York City. She lives in Los Angeles and is married with two children and two dogs. Michelle is active in several philanthropic causes through the family foundation she created with her husband. She also finds joy in painting, reading, and exploring through travel. *** The Founder Hour is brought to you by Outer. Outer makes the world’s most beautiful, comfortable, innovative, and high-quality outdoor furniture - ALL from sustainable materials - and is the ONLY outdoor furniture with a patented built-in cover to make protecting it effortless. From teak chairs to fire pit tables, everything Outer makes has the look and feel of what you’d expect at a 5-star resort, for less than you’d pay at a big box store for something that won’t last. For a limited time, get 10% off at www.liveouter.com/thefounderhour. Terms and conditions apply. Customers are flocking to your store—do you have a reliable point-of-sale system? Shopify POS is your retail command center, handling payments, inventory, and more. Choose from hardware options like smartphone, tablet, or Shopify's POS Go device. With award-winning support, Shopify helps you succeed every step of the way. Get started with a $1/month trial at www.shopify.com/founderhour. Still using your personal phone number for your startup in 2024? OpenPhone makes it easy to get business phone numbers for your team with an app that works on both phone and computer. It integrates with CRMs like HubSpot and Salesforce, and offers AI-powered call transcripts and summaries. Plus, your whole team can access the same number. Start at $15/user/month, but The Founder Hour listeners get 20% off for 6 months. Visit https://www.openphone.com/founder to start your free trial! Stressed, sleepless, or need a health boost? Try Magnesium Breakthrough from BiOptimizers! It’s the only supplement with 7 types of magnesium, each with unique benefits like muscle recovery, heart health, and energy production. All-natural, vegan, and gluten-free. Visit www.bioptimizers.com/founderhour and use code FOUNDERHOUR for 10% off. *** Follow The Founder Hour on: Instagram | www.instagram.com/thefounderhour Twitter/X | www.x.com/thefounderhour LinkedIn | www.linkedin.com/company/thefounderhour YouTube | www.youtube.com/@thefounderhour