Michael Wieder: Co-Founder, President, & CMO at Lalo

Co-Founder of Lalo, Michael Wieder, realized very quickly that when it comes to shopping for baby products, parents tend to get overwhelmed by their unlimited options. As a result, Lalo focuses on two core products, the Daily Stroller ($515), and a 2-in-1 high chair and play chair combo called The Chair ($195). When it came to designing these products, Michael wanted to create solutions that would grow with the baby. Thus, parents are able to decrease the height of the high chair as their child’s height increases, allowing him or her to become a crucial member of the home dining experience. Michael shares his top tips for those looking to start a baby gear brand: Target angel investors and small funds. It is important to do your research and know what sector and stage each fund represent. It is important to choose strategic investors who can add value to your company versus just writing checks. Be smart about managing your cash. Future funding isn’t guaranteed, especially in this time of the coronavirus, so balance your growth and profitability. Don’t compare your growth to other companies. Every company should be focused on building their own playbook. Define your ideal consumer early on. Build a brand in relation to their needs, vernacular, and aesthetic.