Meta Ads Pro Shares Why You’re Not Converting — Marin Ištvanić | Why Facebook Ads Are Getting Tougher In 2025, How to Structure Accounts for Testing, Budget Strategies Scale Ads, How to Set Up Pixel Tracking and Metrics, How to Diagnose Ad vs. Site Issues

In this episode of eCommerce Coffee Break, we dive into the art of structuring Facebook ad accounts for top efficiency with expert insights from Marin Ištvanić, Head of Performance at Inspire Brands Group, inspirebrandsgroup.com.  Marin shares strategies for using Facebook’s pixel tracking, testing ad variations, and setting clear metrics. With experience managing over $100 million in paid social for brands like Odi and Vessi, Marin discusses how to overcome challenges in Facebook’s ad platform and optimize for growth in today’s competitive landscape.   Topics discussed in this episode:   Why Facebook Ads are harder in 2025 and their role as brand amplifiers How to set up Facebook pixel tracking and define target metrics What customer research reveals for better ad messaging success How to structure ad accounts with optimal ad sets for testing Why Facebook"s AI tools create problems for advertisers How to diagnose performance issues between ads vs website What budget strategies work for scaling Facebook ads Why influencer page whitelisting outperforms brand pages  Links & Resources  Website: https://inspiredigitalgroup.com/ LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/ X/Twitter: https://twitter.com/IstvanicMarin  Get access to more free resources by visiting the show notes at https://t.ly/Sv89a  SPONSORS: Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/  Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/ Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify  Recommended Tools: Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes per week Our free newsletter is your shortcut to ecommerce success. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!