Meg Watt: Vice President of Marketing at AlarMax

#138 You want some red meat on marketing in the B2B space? We got it! Meg Watt joins the podcast to talk about her role at AlarMax.    For those not familiar with the brand, AlarMax is a leading national U.S. distributor of Security, AV, and Low-Voltage products. They have been around for over 30 years and have 25+ branch locations across the U.S.    It doesn’t get more hardcore B2B, does it?   Here’s just some of what we cover in this episode:   ✅ How she scored early wins and gained traction at AlarMax ✅ The importance of changing plans  ✅ The role of the website and how she organized the site ✅ Her approach to building trust inside and outside of the organization   Meg is a smart marketer and an avid reader, knocking off over 250 books a year! Check her out at LitBuzz Connect with Pat at: pmcgovern@ascedia.com  If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker!  Thanks, for doing it – you’re the best!