
On this episode of Marketing Trends, Amanda Kahlow, founder of 6sense and CEO of 1mind, explores the future of B2B sales and marketing through the lens of AI superhumans. Amanda introduces us to a groundbreaking AI superhuman designed to think, empathize, engage with customers — better than your top-performing rep. She also discusses how incremental changes can drive massive categorical transformation. So many of us once thought that getting into a stranger’s car for a ride to the airport or renting out your house to strangers was “creepy”, but overtime AirBnb and Uber became our new normal. We may see AI superhumans as an outlandish concept now, but in just a few years they could become an integral part of our daily lives. Tune in for scrappy marketing strategies for startups, unique approaches to consolidating marketing tech stacks, and discover how AI can dramatically cut costs while improving efficiency. Plus, Amanda offers a deeply personal story of resilience, including her dual journey through IVF and adoption, and the unexpected lessons it brought to her leadership style. -- Key Moments: 00:00 Who Is 2x AI CEO Amanda Kahlow? 03:24 The Origin of 6sense 07:01 Innovative Marketing Strategies 09:06 Building 1mind & The Mission Behind AI Superhumans 20:30 Generative AI in Sales: Balancing Creativity and Accuracy 21:46 AI Evolution: From Deflection to Engagement 22:24 Personalizing Sales with AI: Mirroring and Customization 23:19 Scrappy Marketing Techniques for 2025 24:05 Eating Your Own Dog Food: Using Your Product Internally 26:12 Building Relationships and Leveraging Experience 29:01 Future-Proofing Marketing Skills with AI 31:06 Defining Your Personal Mission Statement 34:18 The Journey to Motherhood: IVF & Adoption Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
From "Marketing Trends"
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