Media Masters - Andrew Tuck

Andrew Tuck is Editor of Monocle, the international affairs and lifestyle media brand. After initially turning down founder Tyler Brûlé with his idea for a new kind of premium lifestyle magazine, he soon relented and they launched in 2006. In this in-depth interview, he explores their relationship, the journey so far, and how his own role has evolved; discusses their approach to international affairs, business, culture, design, and fashion; talks through their innovations such as the launch of radio station Monocle 24, retail stores, book publishing, and café; defends their deliberate lack of engagement with social media... and reveals exciting plans for the future.