Measuring The Unmeasurable, With HyphaMetrics Founder Joanna Drews
09 Sep 2025
• 46 min
• EN
HyphaMetrics had barely taken its first few steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for Hypha), CEO Joanna Drews is more than ready to get the company moving forward again.
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