Mazdak Sanii on Avant Arte Energizing the Editions Market

In this week’s episode of the ArtTactic Podcast, Adam Green speaks with Mazdak Sanii, CEO of Avant Arte, one of the most fascinating success stories in the art market’s print sector over the past several years. What began as an online art community quickly evolved into a powerhouse platform for publishing limited-edition prints by both emerging and established artists. Mazdak shares the story behind Avant Arte’s founding and its evolution, explaining how the company has attracted a remarkable roster of collaborating artists, including Ed Ruscha, George Condo, Anish Kapoor, Ai Weiwei, Elizabeth Peyton, and Mickalene Thomas. He also discusses how Avant Arte has successfully differentiated itself in an increasingly saturated market by enhancing the collector experience and building a strong community around the platform. Adam and Mazdak delve into how collector behavior has shifted over the past few years, from the speculative frenzy of flipping to a more thoughtful and measured approach. They also explore key insights from Avant Arte’s newly released Collectors Report, offering a glimpse into the most compelling trends shaping the future of the art world.