Matt Higgins , BizBooks

Matt Higgins on Success

21 Nov 2023 • 46 min • EN
46 min
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In this gripping rags-to-riches instant classic, Matt Higgins provides the blueprint he used to go from a desperate sixteen-year-old high school dropout caring for his sick mother in Queens, New York, to a shark on Shark Tank and the faculty of Harvard Business School. Told with raw emotion and radical transparency, Higgins writes the definitive tome on the oldest life hack in history: burn the boats. From Sun Tzu to Julius Caesar, the ancient Israelites to Ukrainian President Volodymyr Zelensky, there’s a bold and highly effective tactic seen throughout history—when leaders want to motivate their troops for success, they destroy all opportunities for retreat, and fully commit to the mission. They burn their boats; it’s win or perish, and the clarity of sheer desperation propels them to victory. But the conviction of crisis decision-making can also be harnessed in peacetime to achieve unfathomable success. Higgins draws upon extensive research, historical precedent, and dozens of firsthand case studies—from actress-turned-entrepreneur Scarlett Johansson to NFL Coach Rex Ryan—that prove merely contemplating Plan B diminishes the probability of ever achieving Plan A. Now a self-made serial entrepreneur with a $1 billion consumer portfolio of some of America’s most iconic brands, Higgins explains how to burn the metaphorical boats that undermine total commitment, ranging from imposter syndrome to paralyzing anxiety to toxic leadership. Burn the Boats is the manifesto for anyone looking to level up their life while navigating risk. Each chapter includes clear, actionable advice that readers can immediately start applying to their own lives, along with inspiration drawn from dozens of real-life success stories. This book will give you the courage to confidently go all in on your life’s true purpose. Topics in this episode include: 01:00 - About Matt 10:49 - Having empathy in business 20:33 - Determining the best use of your time 29:50 - Optimizing your mental health 40:10 - The importance of pattern recognition Get the book here: About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and Entrepreneur. He runs a 10-person company financial and technology consulting firm near Philadelphia.

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