Mastering the Five Around Strategy for Sales Success

In this episode, the host shares a proven sales strategy drawn from extensive experience as an AT&T dealer, emphasizing the effectiveness of door-to-door approaches. The episode introduces the 'Five Around Strategy,' a method that leverages proximity to existing installations to significantly increase penetration rates in targeted neighborhoods. The host details how this strategy can be applied across various service industries, such as roofing, HVAC, and more. Practical advice on using technicians and salespeople for executing this strategy, enhancing market penetration, and creating more touchpoints with potential clients is provided. Moreover, the host encourages businesses to use this tactic to micro-target neighborhoods and increase marketing effectiveness, ultimately boosting sales performance. Chapters00:00 Introduction and Episode Overview00:54 Personal Experience and Strategy Introduction02:28 Door-to-Door Sales Strategy04:34 The Five Around Strategy08:55 Consulting Insights and Reflections17:01 Implementing the Five Around Strategy30:15 Conclusion and Call to Action Thank you for supporting Building Great Sales Teams!   If you want to learn more about our host Doug Mitchell or get free BGST resources go to www.salesprogrambuilder.com And don’t forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!