Mastering the Cybersecurity Marketing Funnel for B2B Success

Cybersecurity might be a critical need, but selling it isn’t easy. In this episode of The Business Growers Podcast, Laura Johns dives deep into the marketing challenges faced by B2B cybersecurity companies and outlines a practical approach to building a funnel that converts. From understanding the complexity of the cybersecurity buyer’s journey to addressing the concerns of both technical evaluators and business decision-makers, Laura breaks down each stage of the funnel with actionable strategies. You'll learn how to position your brand as a trusted resource at the top of the funnel, speak to multiple audiences in the middle, and reduce risk perception as prospects move toward a decision. This episode also covers how to maintain client relationships beyond the initial sale and how to track meaningful marketing metrics that reflect real progress. Whether you're struggling to stand out or looking to refine your strategy, this episode provides a clear roadmap for turning interest into long-term partnerships. If you're ready to improve your cybersecurity marketing strategy and guide buyers more effectively, this episode is for you. Tune in and learn how to build trust, demonstrate value, and drive growth in a competitive market. ____________________________________________________________________About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.