Mastering the Art of Sales and Strategy with Dr. Frank Cespedes

Get ready to redefine your understanding of success in entrepreneurship as we talk with Dr. Frank Cespedes, a revered author known for his impressive work on sales and strategy. He’s here to share his treasure trove of knowledge from the business world, academia, and real-life experiences. Together, we"ll venture into the often-overlooked aspect of aligning your sales with your strategy and how this can shape your entrepreneurial journey. Ever pondered on the importance of developing a personal brand or intrigued by the concept of omnichannel consumers? We"ve got you covered. Dr. Cespedes sheds light on these subjects, offering insight on how the pandemic has revolutionized digital marketing and why a strong alignment between strategy and sales can boost the value of your enterprise. Plus, we"ll delve into change management, a critical factor for staying a step ahead of your competitors. As we intertwine strategy and sales, we cannot overlook the intricacies of selling in diverse cultures and industries. Dr. Cespedes enlightens us on his fascinating research on sales and the importance of understanding different cultures when selling. We also tackle the challenges companies encounter when recruiting salespeople and the crucial role of training and performance reviews. To top it off, we explore how technology and effective management can enhance learning for salespeople. Don"t miss out on this enriching episode and be sure to check out Dr. Cespedes" books for a deeper dive into these topics. Links to Books: Sales Management that Works https://www.amazon.com/Sales-Management-That-Works-Changing/dp/1633698769/ref=sr_1_1?crid=TUTNRJJ9YIQH&keywords=sales+management+that+works&qid=1696314113&sprefix=sales+management+that+works%2Caps%2C158&sr=8-1 Aligning Strategy & Sales https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1?crid=2ZH1UJVOSY1HC&keywords=Aligning+strategy+and+sales&qid=1696314179&sprefix=aligning+strategy+and+sales%2Caps%2C145&sr=8-1Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show