Mastering The Art of Marketing Through Storytelling with Jarie Bolander #221

Jarie is the founder of Story-Driven, a company that utilizes storytelling techniques to accelerate brand awareness and generate leads for B2B businesses.  With a proven track record in startups, Jarie has successfully raised over $10 million in funding and played a key role in a $750M exit. In this episode we cover:00:00 - Intro01:14 - Jarie's Engineer Journey to Marketing04:15 - Storytelling in B2B Brand Awareness and Lead Generation07:44 - B2B Marketers' Hesitation with Storytelling Strategies10:58 - Crafting Compelling Stories in Marketing Framework16:32 - Insights from B2C Tactics for B2B Marketers22:01 - Tips for B2B SaaS Marketers to Elevate Storytelling24:40 - Jarie's Favorite Activity To Get Into a Flow State25:07 - Jarie's Piece Of Advice For His 25-Year-Old Self26:17 - Jarie's Biggest Challenges at Story Driven27:15 - Instrumental Resources For Jarie's Success28:13 - What Does Success Mean for Jarie Today28:56 - Get In Touch With Jarie Get In Touch With Jarie: Jarie's LinkedIn Story Driven Website Mentions: Stéphane Nasser Books: Story Driven Decks by Jarie Bolander The War of Art by Steven Pressfield Loonshots by Safi Bahcall Tag Us & Follow: Facebook LinkedIn Instagram More About Akeel: Twitter LinkedIn More SaaS Podcast Episodes SaaS Consulting Services How To Value Your SaaS Company