Mastering SEO: How to Get Found Online Without Spending on Ads with Brandon Leibowitz

09 Dec 2025 • 27 min • EN
27 min
00:00
27:07
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Send us a text The mystery of SEO continues to baffle many business owners despite its incredible power to drive free, targeted traffic to websites. In this enlightening conversation with SEO expert Brandon Leibowitz, we unpack the fundamentals of search engine optimization in a way that"s refreshingly accessible and immediately applicable. Brandon shares a startling revelation about how changing just one letter in your keyword strategy could potentially increase your traffic tenfold. Using the example of "personal injury lawyer" versus "personal injury lawyers," he demonstrates how simple research can dramatically impact your visibility. The conversation demystifies keyword research through free tools like Google Keyword Planner and clever tactics like analyzing competitor strategies and utilizing Google"s autocomplete feature. Beyond keywords, we explore the critical role of backlinks—those digital votes of confidence from other websites that signal trustworthiness to Google. Brandon emphasizes that modern backlink building is about quality rather than quantity, and shares practical ways to acquire these valuable links through relationships and value-offering, including podcast appearances, guest blogging, and providing expert commentary. He explains why examining competitor backlinks can reveal opportunities you might otherwise miss. What about SEO in the age of AI? Despite concerns that tools like ChatGPT might make traditional SEO obsolete, Brandon explains why optimization remains crucial. As long as people are searching somewhere—whether on Google, YouTube, or through AI interfaces—there are ways to improve visibility. For those looking to optimize for AI discovery, Brandon recommends focusing on answering common questions people ask about your topics. Whether you"re a business owner, content creator, or marketing professional, this conversation offers both foundational knowledge and advanced insights to help you harness the power of organic search. The most valuable takeaway? Patience. Unlike paid advertising, SEO is an investment that builds over time, rewarding those who consistently apply best practices with sustainable, free traffic that doesn"t disappear when the ad budget runs out. Rea Support the show Unlock the secrets to online business success with these FREE and low-cost resources from Nicole! -Join our supportive FB Group to connect with like-minded entrepreneurs and get exclusive tips and advice: https://nicoletuxbury.com/facebook -Get your copy of the Best of the Profit Machine Summit Book shipped to you to learn from 15+ experts on how to turn your online business into a Profit Machine for only $13! https://nicoletuxbury.com/profit-machine-summit-e-book/ - Get instant access to the Coaches Guide To Print on Demand Video Course + Spreadsheet for only $17: https://nicoletuxbury.com/product/coaches-guide-to-pod-with-resource-file/ Explore these amazing resources and start your journey to success today! Ready to skyrocket your online business? Book your call to discuss working together one-on-one with me to craft custom strategies and implement powerful systems that will help you smash your goals and unleash your business"s full potential! Don"t wait – let"s kickstart your journey to success right now! Book your call with me today! https://nicoletuxbury.com/introcall📞✨...

From "Overcome Yourself The Podcast With Nicole Tuxbury"

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