Mastering Professional Photography: Branding, Sales, and Business Evolution with Jacqueline Tobin and Jacklyn Greenberg

Imagine a world where you could command the fees you want and keep pace with the ever-changing photography industry. This is the reality for our fabulous guests, Jacqueline Tobin and Jacklyn Greenberg, who enlighten us with their 15-year journey in professional photography. They reveal the art of promoting their brand, how they create meaningful connections with clients by showing their personal side, and their strategies to keep the relevance in the fast-paced industry.  What if you could crack the code to in-person sales in the digital era? Well, Tobin and Greenberg have done just that! They discuss how they"ve incorporated the power of personal selling into their business model and the significance of a professional team in their strategy. We explore the psychological dynamics of the sales process and how Jacqueline expertly leads her clients to appreciate the worth of the photographs they are crafting.  In the last part of our insightful chat, we uncover how Tobin and Greenberg have transformed their business by building a remote photography team. Hear about their recruitment of an art director from Conair, an IT specialist, and a studio manager. We dive into the story of Kate, who has become an essential link between clients and photographers, and how this change has revolutionized their business. Lastly, they share their journey of transitioning to automated photography systems, offering a comprehensive guide for photographers grappling with the business aspects of their craft. This episode is packed with game-changing advice and insights you won"t want to miss!Support the show