Mastering Organic Reach and Social Media for Authors | Shelby Leigh

Send us a text In this episode of Authors Who Lead, I sit down with Shelby Leigh, a best-selling author and mental health advocate, to discuss the nuances of mastering organic reach in book marketing, the daily writing habit, and the importance of viewing oneself as a brand. With over 500,000 readers and a successful transition from self-publishing to traditional publishing, Shelby Leigh’s journey is filled with valuable lessons for aspiring and established authors alike. Timestamp: 00:00 College poetry helped ease my anxiety struggles. 06:05 Books explore mental health, societal pressure, and anxiety. 09:12 How did you overcome book marketing shyness? 11:38 Treat books as a business; highlight personal connections. 15:15 Separate personal and professional social media accounts. 19:16 Success requires time, strategy, and valuable content. 21:24 Focus on organic growth; address messaging issues. 24:28 Creating a poetry book reveals a self-love journey. 28:36 Beginner programs and Creative Content Club offerings. 31:45 Evolving commerce through TikTok and authentic content. 35:58 Teaching finance involves understanding consistent consumer psychology. 38:43 Research audience interests; use storytelling for engagement. 41:48 Confidence is key; comparison hinders creativity. Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage