Mastering Google Ads: Strategies, Compliance, and Trends with John Horn

Have an idea or tip? Send us a text! Unlock the secrets of Google Ads with insights from John Horn, CEO of StubGroup, as we explore the dynamic landscape of digital advertising. Learn the critical distinctions between SEO and paid Google Ads, and discover how strategic ad placements can significantly boost your return on ad spend. Horn shares his expertise in navigating the competitive nature of Google Ads and the importance of both manual and automated bidding strategies to optimize your advertising budget. Tap into strategies that can transform your advertising success, especially if you"re part of a small to mid-sized business. We"ll guide you through identifying your unique selling points, like exclusive product lines or exceptional service, and how integrating these into your ads can set you apart. This episode also sheds light on combining SEO with paid advertising for maximum reach and effectiveness, while emphasizing the power of retargeting to re-engage potential customers and improve conversion rates. We tackle the complex world of Google Ads compliance, offering tips to avoid common pitfalls that could lead to costly account suspensions. Hear about the pros and cons of outsourcing your ad management to seasoned agencies like StubGroup, and why staying updated with current trends, such as the rise of video content, is crucial. Whether you"re handling your ads in-house or considering expert help, this episode equips you with the knowledge to stay ahead in the ever-evolving digital advertising arena.Mediaclip Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue. Buzzsprout - Let's get your podcast launched! Start for FREE Independent Photo Imagers IPI is a member + trade association and a cooperative buying group in the photo + print industry. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp. Contact us at gary@thedeadpixelssociety.com Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details. Hosted and produced by Gary Pageau Edited by Olivia Pageau Announcer: Erin Manning