Mastering Content Strategy, Delegation, and Creative Efficiency

In this episode of That Worked, co-hosts Callan Harrington and Sullivan Finlay dive into content strategy, delegation, and maximizing creative output. Sullivan shares how structured planning has transformed his workflow, the power of visual content boards, and why repurposing content is essential for expanding reach without reinventing the wheel. They also break down the 10-80-10 rule of delegation, an approach to outsourcing that helps creators and entrepreneurs focus on high-impact work. Plus, they dive into the role of relationships in business growth and discuss the balance between creative control and efficiency. In this episode, you’ll learn:Strategies for effective collaboration and outsourcingWhy repurposing content can supercharge engagementHow to leverage visual planning tools for content creationThe importance of structured ideation and content pipelinesThe 10-80-10 rule of delegation and how it optimizes workflow Follow Sullivan on TikTok and Instagram Follow Callan on LinkedIn Subscribe to the Newsletter