Master Brand Building with Laura Bull, Episode 363

I love brand work. It's something that has been a passion of mine for decades. I've had the privilege of working on some massive brand initiatives in my career as a VP of marketing, leading complex brand strategies for multinational billion-dollar organizations. But honestly, the work I'm doing now with women entrepreneurs is so much more fun. Today, I am thrilled to dive into the world of personal branding with the incredible Laura Bull. Laura has a unique approach to helping entrepreneurs discover their true brand identity, which is key to standing out in a crowded marketplace. In this episode, she shares insights from her bestselling book, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand, and walks us through her proven methods for creating a brand that resonates deeply with your audience. You're going to love this conversation and leave with so many actionable gems for your own brand journey!   In This Episode: Discover Laura's journey from branding legendary musicians like Johnny Cash to empowering individuals to create impactful personal and business brands. Learn how to harness your brand's core essence to make a lasting impact and stand out in your industry. Understand how effective branding boosts confidence for women entrepreneurs, providing clarity and security about your identity and offerings. Identify the key signs that indicate when an entrepreneur might need professional help with their branding strategy. Get expert advice on how to choose the right social media platforms for your brand, tailored to your audience and message. Uncover common gaps in women entrepreneurs' brand-building efforts and how to effectively address them. Her book, From Individual to Empire, which guides readers in developing and evolving their authentic brands for long-term success.   Laura Bull is the founder and CEO of The Brand Management Company, a bestselling author, and a brand strategist specializing in transforming individuals into sustainable business brands. She spent ten years at Sony Music Entertainment, becoming one of its youngest executives at 28, where she developed and marketed globally recognized artists like Carrie Underwood and Johnny Cash. Laura is the author of From Individual to Empire, an Amazon bestseller, and has served over a decade on the National Advisory Board for Musicians On Call. She also teaches marketing and music business as an adjunct professor and resides in Dallas with her husband and two daughters.   “When it comes to a brand, evolution is not change.” ~Laura Bull   To learn more about Laura, you can visit her website, you can also connect with her on Facebook, Instagram, and LinkedIn. Laura Bull's Show Notes   At the upcoming Extraordinary Women Ignite Conference, we’ll be focusing on elevating your brand and stepping into 2025 with a powerful presence. So, if you’re ready to raise your voice, your visibility, and your impact, join us in Golden, Colorado on October 24-26! Get your tickets here and use code EWR to save $200.