Marta Sjögren

From investment to climate-tech entrepreneurship After years as a venture capitalist, Marta Sjögren transitioned into climate tech to make a direct, positive impact on the environment. She used her experience in scaling businesses to co-found Paebbl, aiming to address the pressing challenges of climate change by focusing on innovative materials for construction.Accelerating natural processes to combat emissions Paebbl’s technology fast-tracks the natural process of mineralization, transforming CO2 gas into rock-like materials that can be used in construction. This method relies on crushed minerals, biogenic CO2 sources, and environmentally friendly accelerants, offering a scalable solution to reduce emissions in the built environment.Building a diverse and future-ready team The company’s team brings together expertise from various industries, emphasizing diversity in skills and perspectives. By leveraging cutting-edge tools like generative AI, Paebbl enhances productivity while maintaining a lean workforce capable of meeting global scaling demands.Collaborating for industry-wide impact Paebbl works with leading construction and materials companies to drive the adoption of sustainable practices. Through these partnerships, the company integrates its products into the construction value chain, enabling large-scale decarbonization of projects worldwide.Pioneering sustainable construction Paebbl exemplifies how innovative technology and strategic collaboration can drive meaningful change in the fight against climate change. By transforming CO2 into sustainable building materials and fostering partnerships across the construction industry, the company is not just reducing emissions but actively contributing to a future where construction can help restore the planet’s carbon balance. Their work serves as a blueprint for how industries can align profitability with sustainability, paving the way for a greener, more resilient world.   Find Marta on: LinkedIn: Marta Sjögren Twitter/X: @martasjogren Find Ben on: LinkedIn: Ben Costantini Twitter/X: @bencostantini -- Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events! After earning her journalism degree in the UK, JJ built a decade-long career in PR and communications, working both in-house and agency-side with global brands like TomTom, ASUS, and VISA. In 2015, she shifted her focus to startups, leading PR for a top London tech sustainability company before founding Black Unicorn PR in 2018—a firm designed to act as a true extension of startup teams. JJ is a speaker, mentor, and advocate for young PR talent, sharing insights at events and universities across Europe. When she’s not immersed in PR, she’s a dedicated dog mom, an avid reader of murder mysteries, a food enthusiast, and, like any true unicorn, a coffee addict.  Find Julija Jegorova on: LinkedIn: Julija Jegorova Twitter/X: Black Unicorn PR Find Ben on: LinkedIn: Ben Costantini Twitter/X: @bencostantini   Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!