"Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist

Marmite is a British savoury spread and strategist Keva Epale's favourite brand. Love it or hate it, you can't ignore it. A brand built on conflict and division? Surely that can't work. But, as Keva explains, Marmite's use of friction is precisely why it is so successful, especially in a world where everyone seems to be playing it safe. She shares why this strategy (if done right) should be adopted by more companies aiming to make an unforgettable impact. EPISODE TRANSCRIPT: www.pilgrimage.design/22-marmite Keva's website: kevaepalestudio.webflow.io Keva's creativity newsletter: yourcreativeletter.substack.com Keva's branding newsletter: yourbrandingletter.substack.com What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. I help Christian entrepreneurs clarify and communicate their mission through branding. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com