Getting PR for Your Podcast with Fiona Fraser

Clearly podcasting works; otherwise, we wouldn't have so many active listeners. So, if you have a podcast and would like to grow your reach, how do you get in front of more of the right people? Well, there's something only a few people are doing - podcasting PR.  In today's episode, Host Hector Santiesteban sits down with Fiona Fraser from Pow PR to discuss all things podcasting PR. Fiona is a podcast PR expert helping podcasters, producers and production companies launch, grow, and monetize their podcasts. You can have the best strategies and PR coaches in the world, but if you don't have a good enough story, nobody's going to listen. Tune in to hear Fiona explain how you can get PR for your podcast and become more confident when pitching your podcast to the press.  IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 02:30 Getting to know Fiona Fraser 04:40 The similarities between TV production and podcasting  06:47 How to define the "Why" of your podcast 08:57 Why authenticity matters in podcasts  09:23 Niching down to impact more people 11:53 What makes a story newsworthy? 15:20 The mechanics of good PR 18:18 How long until you start getting results with podcast PR? 22:17 How to PR your way to podcast success  25:19 Parting thoughts Links and Resources: Fiona's LinkedIn Powpr.co.uk Connect with Hector on Twitter