Marketing Strategies for Early-Stage Startups

Startups might have big dreams and big goals…but they don’t always have a big budget. Joining us on the show this week to address this problem is Anne Laffin, CEO and founder of Fin Marketing.    Anne shares her insights on how early-stage companies can overcome the hurdle of raising awareness with limited resources. Laffin emphasizes the importance of organic strategies such as websites, social media, email marketing, and word of mouth to spread the word about a startup's existence. The conversation also touches on the common problem of mixed messaging and disorganization that primarily stems from first-time founders not used to being CEOs or running companies.   Whether you need help making a dollar stretch further, curating an authentic message for your audience, or perfecting your email marketing strategy, Anne delivers some super-helpful tips you can start today.  Episode Highlights: The biggest challenges startups face How to set realistic user acquisition goals The importance of credibility Why email marketing remains king Organic growth vs. paid social media ads Why you shouldn’t underestimate communicating with your audience Favorite Quote: “Being credible is always a thing and will never go out of fashion.” Connect with Anne: Website: https://www.finmarketingm.com/  Linkedin: https://www.linkedin.com/in/alaffin/ Email: anne@finmarketkingm.com     Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.