Marketing Nation S1E2 : All about Process in Marketing with Maansi Sanghi of iMocha

“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing.  Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to an enterprise model of marketing. You’ll also find a lot of tips and tricks on how to refine and hone your processes and your pipelines inside your organization.  Tune in with Maansi and Arvind as they break down and examine the bare bones of a business and the best practices for marketing teams. Key Takeaways 02:25 – Forming strong teams 04:50 – Indispensable players in a marketing team 05:10 – iMocha’s team structure 05:45 – The dichotomy of inbound and content teams 08:25 – From SMB to Enterprise 11:40 – Your demand generation engine 13:19 – Do you have a channel problem or a marketing problem? 16:12 – Enterprise marketing tenets 18:12 – iMocha’s training protocols 22:27 – Setting OKRs for your team 30:52 – How deep is your sale? 33:40 – Positioning yourself in events 43:11 – Making an impression on your customer 46:29 – Rapid Fire! Key Mentions iMocha - 05:09 FreshWorks - 08:15  HubSpot - 27:11 MS Excel - 27:14 Fanatical Prospecting by Jeb Blount  - 51:08