Marketing Nation S1E1: All about Channel Partners with Anand Venkatraman

For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture.  Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn.  Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation!Key Takeaways 00:00 - Intro  03:25 - Partner Channels 101 04:20 - The Revenue Partners 08:04 - The Technology Partners 09:58 - Owning the partner channels 15:00 - A small start-up’s cheat sheet for partner acquisition 20:40 - Vetting a partner’s account books  22:19 - SuperOps’s journey with partner channels 23:20 - Feeding the partner engine 27:30 - Common mistakes to avoid 32:25 - On the importance of PRM  33:57 - Taking MDF more seriously 35:33 - A shifting market - On-prem to SaaS 44:05 - Anand’s message to founders  Key Mentions 00:38 - Salesforce 00:40 - Akamai 00:42, 38:41 - FreshWorks 00:47 - CleverTap 01:00 - Growthloop.ai 06:49 - TCS, Accenture, HCL 08:41 - Line Messenger 08:48 - KakaoTalk 09:20 - Amazon, Google, Microsoft 22:20 - SuperOps 22:43 - Connectwise 22:43 - Kaseya