Marketing Mastery: Ashley Scholz's Life Science Growth Secrets Revealed!

Send us a text In this episode of the Life Science Success Podcast, my guest is Ashley Scholz, the Vice President of Marketing at Vector Laboratories, who brings over 16 years of experience in medical devices, diagnostics, and strategic marketing. With a proven track record of driving growth, building high-performing teams, and optimizing commercial strategies, Ashley shares her insights on innovation in the life sciences industry. 00:00 Introduction to Life Science Success Podcast 00:47 Meet Ashley Scholz: VP of Marketing at Vector Laboratories 01:21 Ashley"s Career Journey and Experience 04:52 Transition to Vector Laboratories 06:16 Challenges and Learnings at WL Gore 13:10 Building High Performing Teams 16:08 Why Vector Labs? 21:36 Vector Labs" Mission and Future Focus 22:49 Marketing"s Role in B2B Transition 25:24 Supporting Scientists and Researchers 26:35 Innovative Projects and AI Integration 29:31 Impact of Recent Acquisitions 31:12 Balancing Commercial Growth and Customer-Centricity 35:14 Leadership and Organizational Insights 38:56 Inspiration and Concerns 40:47 Excitement for Future Strategies 43:52 Conclusion and Final Thoughts