Marketing in a Changing World with Tatiana Mirska Ep 240 - The Global Discussion

Tatiana Mirska, Chief Marketing Officer of CHI Software, shares her inspiring career journey across diverse industries like consumer goods, banking, eSports, and software. She discusses her role as a change agent, leading organizations through transformation while navigating challenges and cultural differences. Tatiana highlights CHI Software’s transition into AI-driven solutions, showcasing innovative products like customizable AI assistants. 00:00 - Tatiana Mirska, CMO 01:02 - Starting a Career in Marketing 03:20 - From Consumer Goods to eSports 06:45 - Lessons in Change Management 09:11 - Working Across Cultures 15:21 - Embracing AI at CHI Software 23:42 - Advice for Marketing Leaders 32:04 - Patience and Leadership in Change Listen to The Global Discussion on… • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n • Web ► https://www.theglobaldiscussion.com⁠ • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos • Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes