Marketing Borderless Insurance For Distributed Global Teams Today | Joey Flores from SafetyWing

Joey Flores, Head of Marketing at SafetyWing, joins Pathmonk Presents to break down how borderless insurance supports global living and distributed teams. He explains SafetyWing's mission to replace country-bound safety nets with flexible health, travel, and life insurance that works across more than 175 countries. The episode dives into their dual B2B and consumer strategy, serving remote-first companies and long-term travelers alike. Joey shares how influencer-led ambassador programs drive trust, why brand and web experience matter for non-impulse products, and what it takes to build a centralized marketing function inside a product-led organization. This conversation offers practical insights for marketers navigating global audiences, modern buyer journeys, and growth through credibility.