Marjie Hadad | Strategic Communication: How to Get What You Want Without Manipulation

In this engaging conversation, global PR expert and executive coach Marjie Hadad reveals why every leader needs to adopt a "PR mindset" – and it's not what you think. Moving beyond the stereotypes of spin and press releases, Marjie reframes PR as strategic communication that helps us achieve our goals and solve problems in every area of life. Through vivid real-world examples – from handling an unresponsive waitress to inspiring frustrated team members – she demonstrates how intentional communication, clear goal-setting, and empathetic delivery can transform outcomes in both professional and personal contexts. Marjie shares her practical framework for effective communication: reverse engineer from your desired outcome, understand your audience's mindset, and deliver your message with the right words, tone, and timing. She emphasises the power of listening over talking, the importance of body language, and her favourite Irish proverb: "Keep your eye on the donut, not on the hole." Whether you're leading a team, preparing for a presentation, or simply trying to get your dry cleaning done faster, Marjie's insights offer a refreshing approach to communication that prioritises win-win outcomes, authenticity, and strategic thinking.    Connect with Marjie: LinkedIn: https://www.linkedin.com/in/marjiehadad/ Website:  https://marjiehadad.com/     ##########   If you are looking for a Blueprint to help you and your business manage uncertainty, deal with failure and navigate change then reach out to Julian at: julian@julianrobertsconsulting.com   You can buy my book "Weathering the Storm: A Guide to Building Resilient Teams" on Amazon: https://www.amazon.co.uk/dp/B0DFTYN2Y2   ##########