Making It Without Burnout: Lessons from 5 Years Off (Michelle Falzon)

Michelle Falzon details her evolution from storyteller to strategic marketer, unveiling her creation loop framework. Exploring creativity's synergy with entrepreneurship, she highlights crafting sustainable success while stressing the importance of meaningful relationships and personal fulfillment. Making It! explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. “Sometimes the things we think are detours or sidetracks are the main thing. They're the things that really will make the biggest difference.” — Michelle Falzon Guest Bio: Michelle Falzon is an entrepreneur, storyteller, and strategist who has more than two decades of experience in marketing and communications. In addition to growing her own 6-, 7-, and 8-figure businesses, she's also helped global authors, speakers, coaches, and other thought leaders to scale by leveraging their intellectual property into profitable business models, offers, funnels, products, and programs. She has produced more than 150 digital marketing funnels, dozens of multi-million-dollar courses, and attracted more than 250,000 people to live and virtual events. Her work has also brought tens of thousands of customers and clients to webinars, ebooks, masterminds, and coaching programs, generating more than $100 million in revenue across a variety of industries. Passionate about helping women business owners break the six-figure ceiling, she has also created several courses and programs to help small business owners scale sustainably. Michelle is co-host and co-creator of the Content Sells Podcast and HerBusiness Marketing Success Mastermind. She is also the author of The Creation Loop, a framework for doing your best creative work, tapping into your limitless potential and avoiding burnout. Resources or websites mentioned in this episode: Mirasee Michelle’s website: WeAreContent.com.au Free resource for podcast listeners: Create Without Burnout Framework Credits: Producer: Michi Lantz Editor: Michi Lantz Audio Editor: Marvin del Rosario Executive Producer: Danny Iny Music Soundscape: Chad Michael Snavely Making our hosts sound great: Home Brew Audio Music credits: Track Title: The Sunniest Kids Artist Name: Rhythm Scott Writer Name: Scott Roush Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Sweet Loving Waltz Artist Name: Sounds Like Sander Writer Name: S.L.J. Kalmeijer Publisher Name: A SOUNDSTRIPE PRODUCTION Track Title: Together We Can Artist Name: Braden Deal License code: EPC1EBETPJK7KQS8 Publisher Name: Uppbeat Track Title: Sky's The Limit Artist Name: Braden Deal License code: YXYOEFREDZSLXYJQ Publisher Name: Uppbeat Track Title: Just Believe Artist Name: Iros Young License code: MV1JUQSNJDUHNKC6 Publisher Name: Uppbeat Track Title: Chasing Freedom Artist Name: Vens Adams License code: 5PKWEGNZJ3KDBCEC Publisher Name: Uppbeat Special effects credits: 24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market. To catch the great episodes coming up on Making It, please follow us on Mirasee FM's YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people. Episode transcript: A Sacred Awakening (Amy Robeson).