Make Sure Your Podcast Strategy Aligns with Your Business Goals

A lot of podcasters hit a point where they start wondering, Why am I even doing this?—especially when their show isn’t generating leads or sales. If your podcast feels like a time suck instead of a sales tool, you’re not alone. The problem isn’t podcasting itself—it’s that your strategy hasn’t kept up with your business. If your offers, messaging, or ideal clients have evolved, but your podcast is still following the same old plan, it’s no wonder it’s not driving results. That’s exactly what we’re fixing today. In this episode of The More Profitable Podcast, I’m breaking down why podcasters fall into the trap of just putting out content instead of creating a sales-driven show. You’ll learn how to realign your strategy, avoid the most common mistakes, and ensure every episode supports your business goals. By the end, you’ll know exactly how to shift your podcast from a frustrating obligation to a powerful sales asset. 00:00 – Why you feel like your podcast isn’t working anymore 02:12 – How strategy (not more content) creates sales from your show 05:16 – The biggest mistake business owners make with their podcast 10:54 – Why your content might be attracting the wrong audience 17:10 – How to ensure your podcast aligns with your offers and sales goals 23:42 – The real reason most business owners struggle to DIY their strategy Mentioned in Make Sure Your Podcast Strategy Aligns with Your Business Goals Subscribe for exclusive episodes on The Podcast Newsroom How Nicole Otchy Uses Her Podcast as a Sales Asset Stop treating your podcast like a never-ending content treadmill—start using it to actually grow your business. Book a Podcast Strategy Intensive today and create a plan that turns your podcast into a true sales tool, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot now. Send us a text Get your questions answered on our private podcast, The Podcast Newsroom. Sign up today at thepodcastnewsroom.com and submit questions any time at uncommonlymore.com/ama.  See you there! Support the show