Magic Apple Technology - Power of internet telephone systems

Host Jeremy C. Park talks with Matt Lloyd, CEO and Co-Founder of Magic Apple Technology, who highlights the cityCURRENT Nashville partner company focused on providing internet telephone services with an emphasis on phone systems and customer service for businesses. Matt explains their commitment to excellent service and strong company culture through their core values, while also detailing their national geographic reach and technical capabilities. Matt discusses the importance of phone systems for businesses, emphasizing that phone communication remains crucial, especially for small to medium-sized enterprises. He highlights the benefits of cloud-based phone systems, including redundancy, enhanced integration with AI and other technologies, and improved accessibility. Matt notes that businesses are sometimes hesitant to transition their phone systems to the cloud due to a "if it ain't broke, don't fix it" mentality, but he emphasizes the advantages of cloud systems, such as reliability during power outages or natural disasters. Matt discusses Magic Apple Technology's commitment to providing excellent service and maintaining strong company culture. He outlines five core values that guide the company, including John Wayne integrity, love for what they do, awesomeness, and not pointing fingers. Matt emphasizes that these values are ingrained in the company's DNA and are taken seriously, with new employees required to sign a core value oath. Matt explains that his company provides comprehensive IT support, handling both hardware and telecommunications issues. He describes their geographic reach, noting that while 75% of their business is centered in Middle Tennessee, they can serve customers nationwide through remote support and pre-tested equipment. Matt highlights two key industry trends: the use of AI to automate routine tasks and improve backend operations, and the deployment of AI agents for customer service interactions. Matt shares his experience as a CEO, highlighting the importance of implementing a structured business process using the Entrepreneurial Operating System (EOS) and ensuring cultural alignment when onboarding new team members. He emphasizes the value of running a 100% remote operation to promote work-life balance and talks about being selective when adopting new trends, especially in the phone industry. Matt also recommends conducting annual business reviews with customers to explore underutilized phone system features and regularly reviewing phone contracts every 2-3 years to optimize costs and benefits. Matt wraps up discussing the importance of community engagement for Magic Apple Technology, highlighting their partnerships with nonprofits and their partnership in cityCURRENT to facilitate community involvement. Matt explains that Magic Apple Technology, a small team of 12, focuses on providing low-cost solutions and maintains a strong commitment to community service. He encourages viewers to visit their website, magicapple.com, for more information about their products, services, and team. Visit https://magicapple.com to learn more about Magic Apple Technology. https://www.facebook.com/magicappletech/ https://www.linkedin.com/company/magic-apple-technology/