Lumma’s Rolando Rodriguez [Presented by Lumma and HeyLED]

This week on the Boxoffice podcast, presented by Lumma and HeyLED, co-hosts Rebecca Pahle and Chad Kennerk review the latest industry news and preview the opening weekend of Universal Pictures’ How to Train Your Dragon. In the feature segment, Daniel Loria speaks to Rolando Rodriguez about Lumma’s premium immersive seating concepts, Magnify 8 and 4D E-Motion. Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18  What to Listen For 00:00 Intro 00:23 Overview of Today’s Episode – Featuring Rolando Rodriguez and LUMMA 01:01 Box Office Report: Lilo and Stitch and Ballerina Performance 02:48 Review: Ballerina and Audience Reaction 03:30 Upcoming Release Preview: How to Train Your Dragon Live-Action 04:10 Forecast and Franchise Future for How to Train Your Dragon 04:55 Release Date Changes – Ready or Not 2, Animal Friends, Legend of Zelda 06:00 Anticipation for Fantastic Four: First Steps and Fandango Ticket Sales 07:00 Industry News: Warner Bros. and Discovery Split, HBO Max Name Change 07:30 Executive News: New Hires at Regal and D-Box 09:00 Intro to LUMMA and Magnify 8 Overview 10:00 Rolando Rodriguez on Joining LUMMA and the Company’s Background 11:30 4D E-Motion Product History and Reliability 13:00 Differentiating 4D E-Motion from Other Cinema Upgrades 14:20 Introducing Magnify 8: Concept and Features 15:50 Benefits of Magnify 8 – Cost, Compatibility, and Immersion 17:10 Seat Integration Flexibility and Customization Options 18:45 ROI Discussion – Comparing 4D E-Motion vs Magnify 8 20:00 Minimal Downtime and Installation Ease 21:40 Covers as a Seat Refurbishment Strategy 22:30 Marketing Immersive Formats – “Feel the Difference” 24:10 Aligning with Filmmaker Intent and Studio Feedback 25:40 Technical Sync with Films and Studio Approvals 27:10 Content Availability – Over 70 Films Supported 28:00 Global Adoption – LUMMA Presence in 15+ Countries 29:00 Catering to All Demographics with Multiple Formats 30:10 U.S. Market Entry and Early Reception 31:00 CineEurope 2025 Presence and Booth Information