Lubomila Jordanova

The birth Of PlanA: turning science into business action PlanA was created to bridge the gap between climate science and actionable business strategies. In 2017, few businesses understood the importance of sustainability, and there were minimal regulations to guide them. PlanA emerged as a platform that helps companies align their growth with environmental responsibility, demonstrating that sustainable practices can drive success.Leveraging data and AI for decarbonization PlanA’s platform uses extensive data analysis to offer businesses tailored sustainability strategies. The software not only identifies opportunities for improvement but also provides actionable steps to implement changes. Advanced AI technology ensures that even when data is incomplete, accurate projections and recommendations are made to guide companies in their decarbonization efforts.Addressing the carbon bubble and financial risks The concept of the carbon bubble highlights the overvaluation of fossil fuel companies due to changing legislation and increasing climate costs. This poses risks for businesses and financial institutions relying on outdated assets. PlanA works with its clients to reduce these risks by providing financing and tools to transition toward more sustainable operations.Driving innovation beyond compliance PlanA goes beyond helping businesses meet regulatory requirements by fostering a culture of sustainability that drives innovation. The platform enables companies to identify cost-saving opportunities while improving their environmental performance. It demonstrates that sustainability is not just about compliance but also a pathway to long-term growth and competitiveness. PlanA’s approach to sustainability showcases the transformative power of innovation and the urgency of addressing climate challenges through actionable solutions. Its commitment to aligning business strategies with environmental goals is a blueprint for a sustainable future.   Find Lubomila on: LinkedIn: Lubomila Jordanova Twitter/X: @PlanAearth   Find Ben on: LinkedIn: Ben Costantini Twitter/X: @bencostantini -- Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events! After earning her journalism degree in the UK, JJ built a decade-long career in PR and communications, working both in-house and agency-side with global brands like TomTom, ASUS, and VISA. In 2015, she shifted her focus to startups, leading PR for a top London tech sustainability company before founding Black Unicorn PR in 2018—a firm designed to act as a true extension of startup teams. JJ is a speaker, mentor, and advocate for young PR talent, sharing insights at events and universities across Europe. When she’s not immersed in PR, she’s a dedicated dog mom, an avid reader of murder mysteries, a food enthusiast, and, like any true unicorn, a coffee addict.  Find Julija Jegorova on: LinkedIn: Julija Jegorova Twitter/X: Black Unicorn PR Find Ben on: LinkedIn: Ben Costantini Twitter/X: @bencostantini   Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!