Local media’s tipping point into oblivion — a 1-on-1 with Gordon Borrell

Local media isn’t just struggling — it’s at a tipping point, and most companies are leaning the wrong way. In a brutally candid conversation, Gordon Borrell lays out why 85% of local outlets are capturing less than 10% of their digital ad potential and why newspapers, in particular, have seen zero digital revenue growth since 2020. He calls out broken sales cultures, invisible new businesses, and the dangerous illusion that hard paywalls are a sustainable fix. If you’re in news publishing and not reading this, you’re missing your wake-up call — and possibly your last chance to pivot. Access more from this episode’s landing page:  https://www.editorandpublisher.com/stories/gordon-borrell-warns-local-media-tipping-into-irrelevance-unless-urgent-changes-are-made,255823