Living Your Authenticity

00:01 - Tolu Kolade (Ad) Hi Anne, my name is Tolu Kolade. I am a Nigerian and I love your podcast. I listen every week and I discovered it last year and I must say it has been an incredible eye-opener for me, helping guess what. You inspired me to also create my own podcast, which is also based on voiceovers. So I love what you do and keep doing what you do, thank you.  00:35 - Anne Ganguzza (Host) Hey bosses, are you struggling with that ever elusive, real, conversational, authentic, like you're talking to your best friend, Reed Book? Coaching with me and I'll help you take your voice over to a real and believable place. Find out more at anneganguzacom.  00:54 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  01:13 - Anne Ganguzza (Host) Hey everyone, Welcome to the VO Boss Podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, and I am here with the lovely Lau Lapids. Hey, Annie. Always happy to be back in the sack Lau. You are so lovely. You know what this week I've been thinking there are so many of my students and I'm quite sure that this happens to you frequently, being an agent and being a coach is that people are always trying to put on these particular voices right, that they feel like should be the voiceover voice right, and I know we've done episodes on this and we sound like maybe a broken record or maybe bosses out there.  01:54 You've heard this before. We really love your original voices. I think there's so many people that get into voiceover because they feel like they've got these great voices in their head, they can do great imitations and then when they get behind a mic, they perform and in reality, what most people want, I think, and what I demand from my students is give me your voice, because that pretty voice just is super boring. What are your?  02:21 - Lau Lapides (Guest) thoughts on that Lau. Yeah, we were just talking about this just a moment ago that casting directors and agents are really, really now looking for the real voice, the real sound, and we've been doing some animation in-house workshops and talking to animation casting directors who are saying 80% of the talent that they are hiring now for big feature film and TV series are their voices. It's their voices, real voices, their real voices. It reminds me of when we saw the earlier animations of like the 90s and the 2000s, when we saw the Ice Age and all of that. We'd see the A-list actor personalities Queen Latifah and Ray Romano and all of that, and they were them and they of that and they were them and they were recognizable and they were them and you thought, wow, why aren't they putting on a character? They're actors, they can put on a character. Well, why would they? They have a huge following. We want to hear their voice.  03:17 We want to know who they are. So I think some of those trends started with some of the A-listers, the Tom Hanks that came in and really provided their everyday sound for these heightened, larger-than-life characters in commercial as well.  03:34 - Anne Ganguzza (Host) You know, I always wonder, like, what is it about voiceover, when I get my students in?  03:39 - Intro (Announcement) What is it?  03:40 - Anne Ganguzza (Host) about when people first start, when they think that we don't want to hear their voice. They're always like and now I'm going to read a medical narration and I'm like no, like, no, I don't want to hear it like that. I want to hear your voice telling me or educating me about it in a confident way, but I don't want to hear this hi, this kind of air that they have and that they put on their voice. And I think a lot of times people like listen to what they hear out there. There's a lot of that out there and that's kind of unfortunate because that gives people preconceived notions of what is the right way to sound. There is no right way to sound. I think there's really just your way and your genuine way to sound, and that's what we find so intriguing, it's true.  04:25 - Lau Lapides (Guest) And many of us too, at least in our generation. We grew up on Disney and we grew up on programming where we did hear those sounds. That was in our heads. As little kids. We were imprinted with those sounds and we had the bedtime story when we heard Snow White and Cinderella. And when we grew up with the fairy tales, the folklore, we heard those exaggerated character and sometimes even caricature sounds in our cartoons as well. Many of our cartoons as well were over the top, larger than life, over the top unrecognizable to who that person was. So there was a style of those times that doesn't translate quite as well to these times. These times are much more real, authentic, down to earth, relatable. All the things that you see in the specs of your breakdown, of your auditions for like a commercial, you're also going to see the heightened characters as well. So be prepared for that Like. Start to be at home with what your authentic sound is.  05:29 - Anne Ganguzza (Host) And then I'm going to add on top of that right, be comfortable with your voice, embrace your voice, and embrace your voice in all levels of emotion and point of view, because that's where I think a lot of times people will think but I sound so flat and I sound so boring and I'm like but you're not when you talk to me right in this session that we're having right here. When you talk to me, you're not boring, you're not flat at all. There's a dynamic to your voice, there's emotion, there's point of view, and I think that's the real key right there is bring you with that point of view and that emotion that really brings the story to life.  06:04 I talk to my students all the time and I say we all, we tell stories all the time and when we do that, we have evolving points of view that happen throughout the story, right From maybe the beginning of your sentence starts in one point of view and then it ends up in another because, oh my God, you're not going to believe what I did last night and let me tell you.  06:25 And so, in reality, like you can be excited, you're not going to believe what I did last night and let me tell you. And so, in reality, like you can be excited, you can be exaggerated and then mysterious, and then like, well, first of all, this unfortunate thing happened, but then, oh my gosh, right. And so your emotion is evolving as you tell the story and I feel like that can be in your voice, and it allows your voice to have many different textures and many different sounds that are very much authentic and not character-y, that's right and the truth is is like when we're in a conversation, whatever that conversation is, it would be the last thing that comes to our mind Oftentimes what we sound like or what we look like Because we're thinking of other things.  07:02 - Lau Lapides (Guest) We're connecting to the person. We're thinking of where we're going. Next we're talking of other things. We're connecting to the person. We're thinking of where we're going. Next, we're talking about our cat. We're doing whatever we're doing, but we stop the action, we stop the authentic doing. When we go into process and start looking at critiquing, criticizing, ripping apart whatever action verbs you want to use, when we look at ourselves and listen to ourselves, that's when we break the chain of the actual connection. So if a casting director says to you after an audition disconnected, you aren't connected that means you were in your head, you were thinking about lines, copy, or what you sound like or the mechanics right, like you're not at that last final destination yet You're not with me, yet You're not in the room with me, you're inside of yourself, and so that, to me, is a quick indication.  07:51 If you're saying what did that sound like? Did I sound real? I already know you didn't sound real. You didn't sound real because we wouldn't be thinking about sounding real. We would be thinking about persuading that person to get the prescription medication that they really need so that they don't die. Right, we're not thinking about did I sound authentic?  08:11 - Anne Ganguzza (Host) talking to them about the medication.  08:13 And I think a lot of it is. When we get those words in front of us. That's what throws everybody off right, because all our lives we've been trained to read out loud, right, to read out loud. I say that three times again read out loud, which is nothing like acting, right, reading out loud is nothing like acting. And so I have so many people are like but I don't understand, like, how do I connect to it? I would never say that.  08:35 And again, that is our job is to make those words sound believable and create the scenes in which those words would come out of our mouths in a believable and authentic way. And so you have to stop looking at the words as if they are words. There has to be so much more beyond those words on the page Right, and I think a lot of times I emphasize what's almost more important is it's easy to figure out who you are if you're just you, right, you're you. You're representing a company, you're trying to convince somebody that this is a great product or whatever it is you're trying to do, but really thinking about the person you're talking to. Like, have empathy. I say this so many times is that empathy is like number one rule, I think, for being really engaging and understanding who it is that you're talking and being able to connect with them, because having empathy and understanding what are their pain points, how is it that your product is going to help them? Is going to really, I think, help you to tell that story or be more authentic sounding.  09:32 - Lau Lapides (Guest) Yes, no question about it, and you and I have that sensitivity about the word read. Read is kind of like it's not in our realm to read. We don't read for a living. We read scripts. We have to read scripts. Not in our realm to read, we don't read for a living. We read scripts. We have to read scripts.  09:46 Yes, the brain process is the reading of it, first for comprehension's sake, yes, and then, once you're comprehending what is being done, you're processing it. You don't want to go into auditions and you don't want to go into recording sessions. Processing it, that's before. And then, as you process it, you get to your interpretation. Then now we're talking, now we're talking, then you want your interpretation to start, come out into your delivery. So, allowing that time, allowing the brainpower to happen, allowing that, to say my reading is at the beginning of the process. It is not when I'm auditioning or when I'm working on a gig. I'm not reading. In fact, I should even know the copy is the truth. Really, great actors who are doing voiceover copy half of them are not even reading it. They're just already interpreting it and memorizing it because they're actors for on camera, so they're taught to memorize.  10:39 - Anne Ganguzza (Host) Yeah, and memorization is helpful if you've got a short script. However, a lot of the genres that I deal with it's not a short script and it's not practical necessarily to memorize. However, I will say that you're doing something similar. Not necessarily you're not memorizing, but you're reading far enough ahead, right, so that you understand where did the story go. Right, Because you got to know where the story ends up, so that you can like formulate how it begins. It's like you can't tell a good story unless you know that story, and so you can't evolve a point of view unless you know, like, where you're going with it. Really, you can discover it along the way if you have really well-written script. Really you can discover it along the way if you have really well-written script, right, or if you have easy-to-understand script.  11:20 And I'll tell you a lot of times, in commercial copy or corporate narration copy or e-learning copy, it's not the easiest script. A lot of times it's not a dialogue between two people, which I think is the easiest to understand. Right, and to be the most comfortable with sounding like you're talking to someone is if you're actually reading copy that's written that people are talking to someone. When you have copy that's written in any other kind of format like second or third person, then it becomes a whole different story. How are you making that sound like you're actually talking to someone? Because it's not written in a dialogue format. And so that's where I think the disconnect comes for a lot of people, when they don't know where they are in the scene and they don't know who they're really talking to. They haven't thought about it or researched it or analyzed it. They then just read the words and then it becomes very neutral.  12:08 - Lau Lapides (Guest) It becomes neutralized, and that's fascinating. In your daily conversations too, I think you'll notice that people stop speaking when they're processing information, and a lot of times I'll have people. My husband says this to me all the time. He said stop bulleting thoughts at me, I'm still processing what you said earlier. I can't. I can't interpret what you're doing right now. It's too fast for me, so would you say stop bullying.  12:30 - Anne Ganguzza (Host) Did he say stop bullying?  12:31 - Lau Lapides (Guest) your points at me no bulleting, bulleting, Like shooting it at me, like boom, boom, boom, boom, boom, boom, boom, boom, boom, boom, boom, that kind of thing. But in the daily conversation of many people you're actually not processing quite as fast, especially new information or technical information.  12:48 - Anne Ganguzza (Host) And so it would be unfair.  12:49 - Lau Lapides (Guest) It would be unfair to say, well, give me emotion about it, give me a feeling about it, which I do to him all the time. Tell me how you feel. He said I don't know how I feel, I'm still processing it. So that's the lesson of the day. Is like. That makes sense. If you're not emoting authentic feeling, it's because you're still processing it and you've got to do that first. You've got to get through that first. That is not the end, though.  13:12 - Anne Ganguzza (Host) That's not the outcome. The top layer is your emotion, is your point of view. That is what brings your unique perspective and your unique read and what casting directors are looking for, usually all of the time right, they're looking for that All of the time.  13:25 Bring you to the copy. What does that really mean? Well, that means bring a point of view to that copy, and bring a point of view that makes sense. I mean, obviously, if you're championing a product, you want to make sure you're championing a product and you're not like angry or miserable about it unless the dialogue calls for it. So you need to get to that last layer, which is that evolving point of view, which makes the connection and really allows people to also comprehend what you're saying easier.  13:53 Because if you're neutral, if your point of view is just like hi, I'm going to read the words really nicely and very consistently and I'm not really going to put any sort of emotion on it, and I'm going to do this for the next two minutes, right, and I sound like a voiceover artist, right, but in reality you haven't told the story, you haven't allowed anyone to hear that and then process it. You haven't helped them in their comprehension, typically like as you and I are talking today. Right, I'm like well, I don't go. Well, we've got this right, I don't go well, we've got this Annie that sounds excellent to me.  14:31 - Lau Lapides (Guest) Yes, yes, it does.  14:33 - Anne Ganguzza (Host) And it helps really people to hear and comprehend and understand what you're saying so much better than a simple like run-of-the-mill, medium, neutral kind of a read which most people seem to do on long-format narration copy. They tend to think it's like a documentary, but in reality, the focus of you, if you're actually doing a documentary and I always tell people like what's the difference, it's written like a documentary. Why should I not sound like a documentary? Well, typically with a documentary and those of you that love documentaries, such as myself, you're watching a video which completes a story. For you, there's a visual right and there's also music maybe, which also helps in the story right.  15:10 Your voice is simply supporting the documentary. So you need to just be able to tell the story, no matter what the media is underneath you, and the best kind of story to tell is one that's real and authentic. And that's why I think so many casting directors and correct me if you think I'm wrong, but I think so many people ask for that real read, because you can put any kind of music under a real read. You can put any kind of video under a real read and it will work. You can put any kind of video under a real read and it will work. You put something really dramatic and if somebody's like hey, this is the story and I'm going to tell it to you, like it really is Right, you can put dramatic music behind that, you could put dramatic visuals and it works. And you can also put something that's very soft and not dramatic and that storyline still works.  15:50 But if you're dramatic and you're fighting with other dramatic elements of a production that doesn't always work.  15:56 - Lau Lapides (Guest) Nope, doesn't always work. Doesn't always work. That's a good little formula to think about. And then I want to take a couple steps back and say, okay, here we go to the tough stuff. And that is before you even do anything meaning reading, prospect, audition or copy how do you feel about yourself? How do you feel? Ooh, we're getting deep. How?  16:15 - Anne Ganguzza (Host) do you feel about yourself?  16:16 - Lau Lapides (Guest) How do you feel we're getting deep? How do you feel about what you have to say, how you say it, how you feel about it, how you feel in your life, because that is also going to be transmitted as well through all of this. You lack confidence, you lack self-esteem, you lack your know-how about who you are as a person. The more you're going to be freaking out about the work that you're doing, you're just always going to feel like you're never bringing it. You're never bringing it to the table and you're going to start to become super biased and super, super, highly critical about yourself, where you can no longer trust your self-direction.  16:54 - Anne Ganguzza (Host) Yeah, yeah, I hear that a lot from some students that come into the industry and they try to sound a particular way, right, and they think do I have what it takes? I get that question probably on a daily basis, right, do I have what it takes? Well, do you have what it takes to be brave enough to bring you yourself to the party?  17:11 - Intro (Announcement) right.  17:12 - Anne Ganguzza (Host) And if you do, if you have the courage to do that right. There's a lot of people that don't have the courage and they hide behind that voice, they hide behind that persona. That is hi, I'm the voiceover voice and that is almost like a. It's almost like a false confidence, right?  17:26 lau or it's like oh, it's a mask I'm sounding it's a mask, it's a mask which is how interesting I always say a lot of character actors are very confident, right, and it's always really like when we listen to character acting, it's easy to become more emotional, right, because we are a character, it's a dialogue and we can formulate those emotions. They're kind of written into the copy for us. But when we're talking about some other type of copy, which may not be obvious, right, may not be, you know, a commercial, oh, I don't want to sound too selly, right, that's what I know about being selly, right, be a real person, don't sound announcer-y. Well then, that's my emotional like. I guess starting point, right, but in reality you've got to do more work to figure out that story, to figure out where your emotion lies. If all you know is that you can't be announcer-y and you can't sell and you need to sound, you're talking to your best friend. You need more work than that. You need to do more work than that to tell the story, right, lau.  18:23 - Lau Lapides (Guest) No doubt about it. Okay, so that's the honesty that you need, and sometimes you don't possess it. So that's where we always say circle yourself with great people to help you figure out what your most authentic you. And delivery is and connection is, because sometimes we don't see it, we don't know what it is, we don't know how to reach it We've never heard it and it takes years sometimes to get to, and that's OK.  18:48 Have patience, but you really do, as you said, have to have the courage, the bravery, to say I need to feel something about this, I need to care about something, I need to connect with who I'm talking to, because I was just working with a client yesterday, coaching, and they were literally what was it about? Oh, it was an adult acne product. It was like an infomercial type thing and this talent is so talented, it's like so gifted, so wonderful, was not connecting in any way. And I turned that into her sister having adult acne and, surely enough, the onion peeled. And then all of a sudden it came to her after almost an hour. She said I think I'm just going to talk to her because she really does have this problem actually and it really does bother her.  19:32 And I'm like you have to think about what's at stake for the people or person that you're talking or discussing with. Anytime you're going to sit down and have coffee or go to your diner and have breakfast. You're going to talk about a lot of stuff with your people and there's always something at stake. What's at stake? Are you talking?  19:50 - Intro (Announcement) about politics?  19:51 - Lau Lapides (Guest) Are you talking about religion? Are you talking about sexuality? Are you talking about finances? High stakes on all of those. High stakes on all of those. Your kids going to school high stakes on all of those. So why would we not think about that and connect with all the scripts that become in front of us Because there's stakes to those scripts, right, Absolutely.  20:13 - Anne Ganguzza (Host) I love the way that you phrase that that there's stakes to that. There is. There's a reason why the words are there in front of you and you have to discover there is. There's a reason why the words are there in front of you and you have to discover really what those stakes are Like. Why, why are you talking? Purpose is so important, really. I mean, purpose is so important. If you don't understand the purpose of why you're saying something, it's kind of like, well, let me just gloss over the words, then it drives us, it's our lives.  20:35 - Lau Lapides (Guest) It's like that's why so many actors will say who are career actors? They'll say what else would you have liked to do? They say I don't know. I do what I have to do, I do what I love to do and I do what I need to do. So there is the authenticity. It's not I'm doing this because I want to sound a certain way.  20:53 - Anne Ganguzza (Host) I'm doing this because I want to look a certain way Right.  20:58 - Lau Lapides (Guest) We don't want a doctor that looks good and sounds good, we want a doctor that can help us with our health.  21:01 - Anne Ganguzza (Host) Yeah, you know, I like that analogy because we don't want a doctor to look or sound good Like. When I go to a doctor and I connect with a doctor, I want him to help me, I need him to cure me, right, and that is the underlying reason as to why I'm listening to him in the first place, right, and if he's not addressing my needs, if he is all concerned about how he looks and or how he sounds when he's telling me about it, I'm not going back to that doctor. And so guess what? That's why we need that in advertising. We need you to be able to connect with that potential client when you're talking about that product, because there is, there are high stakes I love how you put that. There are stakes and what are they and understand your purpose for telling somebody about this product or talking about this product, or communicating with someone and empathizing, right, empathizing yes, I know that you're upset that you have. You know what I mean. Adulterated acne is not fun. I had it.  21:54 It was just like shouldn't I have been over this by now? You know, I mean it is just a thing.  21:59 - Lau Lapides (Guest) It's devastating actually, and acne of all ages is devastating to the people who are experiencing it. It's stigmatizing, it's all of those things. So it's like when you think for a moment of what that's like to go through, that will help you connect in a really personalized way. I think personalization is a part of it too. Personalization is a part of it too. So even if it's a business read of some kind or maybe it's a how-to, like how do I organize my closet, there's a personalization about that, like how do I go through the process, how do I feel about it, what does it do for me? And it's a truly deeply psychological process. We see that in all the shows, from hoarders to organizing to everything.  22:38 We have a lot of emotion, a lot of memories, a lot of psychology in our closet as an example, right. So there is almost nothing that I can think of that doesn't have high stakes to it for someone who is involved with it. It may not for me, but it will for someone else.  22:56 - Anne Ganguzza (Host) And I want to reiterate that that applies across the board, really for any script. It applies for medical narration, it applies for corporate narration. Again, people have such misguided thoughts about what is corporate narration or what is medical narration. Well, I'm just going to deliver the information articulately and clearly and teach somebody. In reality. No, there are stakes. Companies have products to help people to solve a problem and you've got to understand what that is.  23:23 Medical narration is all about either education or you're selling to solve a problem, that somebody needs to come to the hospital because you have the latest technology to help with their recent cancer diagnosis. You know that's high stakes. You're educating young doctors about the process of electrocardiograms because you may save a life right. There's high stakes to all of that and in getting to understand the purpose and what those stakes are is going to be what helps you connect and what helps you be the better reader, even if you've never heard it that way before. You're not coming to myself or Lau to be coached to give a pretty read. You can do that all on your own and, as a matter of fact, I don't want you if that's. All you want to do is a pretty read.  24:07 - Lau Lapides (Guest) No, I don't want it either. It's not authentic?  24:09 - Anne Ganguzza (Host) No, it's not authentic and that's not what I can help you with the most, because you don't need me. I'm not going to have you give. Give me your money for that. Give me your money if you want to really sound connected and really understand how to evaluate your scripts and analyze your scripts and understand those stakes and then bring that script meaningfully to your audience Right and, if a talent says well, I don't know much about this industry or I don't know if I feel anything about it.  24:35 - Lau Lapides (Guest) I'd say two things to that. I'd say three things to that. Number one you can train with us and become an actor, and an actor should be able to connect to every world in the world. And number two if you don't think you can connect, go to a big building downtown in the area you live in and just walk in the lobby. Don't look scary or creepy, just walk in the lobby and just like, have a cup of coffee in your hand and sit in the lobby and watch the people, listen to them. How do they feel?  25:13 How do they dress? Are they moving fast? Are they on their cell phones? Are things busy for them? Are they moving and shaking? Try to capture that as you're looking at your script, because that's the organization, that's the industry, that's the thing you're talking about and the people you're connecting either to or you are posing as right. Do that little bit of work. I know Johnny Depp did that for years and years as an actor.  25:39 - Anne Ganguzza (Host) He would physically like go live in the culture and you couldn't talk to him for like a month until he figured it out right and, in addition to that, go ahead and research the product, Research the company, Sign up for their mailing list. You're going to find out a lot. Go to their YouTube channel or just talk to someone.  25:56 - Lau Lapides (Guest) How about talk to someone. Annie, just talk to someone and say hey, I'm not a solicitor and I don't want to freak you out. Can I talk to you for five minutes? Because I'm an actor actually and I might be hired by this organization and I kind of just want to hear what your life is like when you work in the office in the day.  26:11 - Anne Ganguzza (Host) How do you feel about this company? How do you feel about?  26:12 - Lau Lapides (Guest) the product that you offer. That's going the extra mile. Why not?  26:16 - Anne Ganguzza (Host) I guarantee you you might have somebody who would actually enjoy talking about it.  26:20 - Lau Lapides (Guest) Oh my God, They'd be excited. They'd say how do I know you?  26:24 - Anne Ganguzza (Host) But yeah, especially if you say look, I'm not here to freak you out, I just I'm an actor and I might be hired. So I just I'm curious to get your opinion. What is life like at this company? Are you stressed? I mean, do you love the product?  26:43 - Lau Lapides (Guest) Do product. What can you share with me? That's a good idea. I like that. Isn't that a great idea? By the way, annie, we just did one on podcasts, and when you're talking about self-promotion, you're talking about self-producing, you're talking about becoming a business Like why not be the guy or gal on the street that does a one-minute interview with someone who's on the street coming out from the building, right? Some of our biggest podcasts and some of our biggest programs were built out of kids that said hey, I want to talk to entrepreneurs, let's go around and let's just drive around, let's just talk to them and put the best ones on.  27:09 Oh, we love that stuff, we love that stuff, right?  27:12 - Anne Ganguzza (Host) Yep, in business, people love to talk about them. They do, they do. For the most part, they love to talk about themselves, right, especially if you make them feel important and guess what? Guess what our entire job is as voice actors, right.  27:23 - Lau Lapides (Guest) They love it.  27:24 - Anne Ganguzza (Host) To make our potential clients or whoever it is we're talking to right about that product, to make them feel important. It's all about them. It's not about us or how pretty we sound when we talk about it. It's about them and how we're going to help them be better, look better, make more money, do all the things and make them the richest, most popular adults. I mean honestly, if you think about it, it's all about them. That's why we listen.  27:44 When we put our attention towards anything, it's kind of egocentrical. It's like what do I need? What am I going to get out of this? Am I going to learn something? Is this going to give me a sale on a product that I've been looking to buy, or is it going to give me information about the product that I've been meaning to find out what's in it for me? Yeah Right, what's in it for me? And so you need to, as the voice actor representing you need to tell them, like, here's what's in it for you. I'm here to help. I'm here to deliver this information to help you. I'm not here to sound good, necessarily Well, maybe I will sound great while I do it, but I'm more sincere about wanting to help you.  28:16 - Lau Lapides (Guest) So we just gave like a ton of tips about how you can actually sound authentic, and that is to live the authentic. And I like to say too go to lunch, go to dinner, go to coffee, go to tea. It's not about spending money, it's about going to places where you can sit with people and really talk to them. Talk with them and to them and about them, with them and to them and about them. And that's how you learn. How to talk authentically is to really be in conversation with people that you're fascinated by, you're interested in, or you want to help, or you want them to help you right.  28:50 We're not just the end-all, be-all helpers. We get a lot of help from them as well, so we get a lot of information from them that is very usable for us.  28:59 - Anne Ganguzza (Host) I love how this conversation went. I mean, it's just really brought up some really great new ideas for you know, you guys, and how you can really continue to develop as an actor and continue developing your authenticity and making those words really come alive.  29:14 - Lau Lapides (Guest) It's a conversation about conversation.  29:17 - Anne Ganguzza (Host) There you go, all right. Well, I'm going to have a conversation about my sponsor, ipdtl. You, too, can connect and communicate like bosses. Find out more at IPDTLcom. You guys have an amazing week, lau. Thank you so much, and we'll see you guys next week. Bye, see you next week.  29:36 - Intro (Announcement) Join us next week for another edition of VO Boss with your host, Anne Ganguzza, and take your business to the next level. Sign up for our mailing list at vobosscom and receive exclusive content, industry revolutionizing tips and strategies and new ways to rock your business like a boss. Redistribution with permission. Coast to coast connectivity via IPDTL.