Living with Zebras: Navigating and Humanizing the Jungle of Digital Marketing

Peter Murphy Lewis is a fractional CMO, typically brought in when a CEO has an abundance of data and metrics from marketing but struggles to see the path to converting that into revenue or growth. This issue is prevalent across various industries, including travel, software, media, and even zoos and banks, which are more similar than one might expect. Why did he name his consultancy “Strategic Pete”? Well, because "Tactical Ted" was already taken, because Ted isn’t his name and sometimes you need a lot more than just tactics to solve the big problems, so Strategic Pete to save the day. In addition to his marketing expertise, Peter is the host of two TV shows. The first show, which has completed three seasons, was filmed across South America. The second show, set to launch in this month, was filmed in ten cities across the USA. Peter is also the producer and host of a documentary focusing on the long-term care space, which just premiered and called “People Worth Caring About.” Listen to this informative Sharkpreneur episode with Peter Murphy Lewis about navigating the jungle of digital marketing. Here are some of the beneficial topics covered on this week’s show: - How marketing should focus on strategic storytelling that positions CEOs and executives at the forefront of their brand. - Why marketing should be led by strategic, actionable insights instead of only focusing on data. - How a company can increase its value through marketing strategies such as podcasts and partnerships. - Why it’s critical to use proper digital tracking and integrate your marketing tools to optimize performance and reduce waste. - How starting employees as interns allows them to nurture critical thinking and problem-solving skills. Connect with Peter: Guest Contact Info LinkedIn: https://www.linkedin.com/in/petermurphylewis/ Links Mentioned: https://strategicpete.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices