LIVE @ ERE: James Ellis: Employer Branding: The Art of Differentiation in Recruitment

00:00 Introduction to Employer Branding 02:48 Understanding Employer Branding 05:51 Differentiation in Employer Branding 08:53 The Importance of Credibility in Recruitment 12:11 Building a Unique Value Proposition 14:55 The Future of Employer Branding