Lillian Pierson on Revolutionizing Growth Marketing with AI

Andy Leonard and Frank La Vigne delve into the exciting world of AI and growth marketing with the renowned Lillian Pierson. Lillian, a globally recognized AI growth strategist and author. She shares her unique journey from engineering to data science and her role as a fractional CMO. She provides deep insights into leveraging AI to revolutionize marketing and growth strategies, discusses breaking down the barriers in early data science, and explores the rise of agentic AI. This conversation is filled with valuable knowledge, humor, and a reality check on the evolving tech landscape. Tune in to explore how AI and data-driven approaches are transforming industries and why Data Driven is a top pick for AI enthusiasts.Moments 00:00 "Interview with AI Expert Lillian Pearson" 04:18 Earning a Professional Engineering License 09:21 Evolution of Data Science Disciplines 11:08 Career Pivot to Success 14:01 Data Strategy and AI Insights 19:19 Marketing's Role in Product Growth 21:58 Customer Advocacy in Product Development 26:16 Exploring AI for Content Automation 28:28 OpenAI Trained on My Style 30:51 Frank's Podcast Automation Expansion 33:22 "Delegation vs. Self-Management Discussion" 37:45 Decoupled, Resilient System Communication 41:57 Clay-Powered Decision Tech Critique 45:41 AI Is Essential in Business 49:09 Debating with ChatGPT's Perspectives 50:23 Google AI: Generative Podcast Tool 56:11 Big Data Fallacies Explored