Like Rask's new brand? Owen & Zara explain how to rebrand (step by step)

In today's rapidly changing market, can your brand stand the test of time? It's a question most business owners don't want to ask, but one that can have a big impact on long-term success and growth.  Join Zara McGuffie as she delves into the risky world of rebranding with Owen Rask, uncovering the hidden reasons why even thriving businesses need to evolve.  In this episode, you'll discover: The story behind Rask's rebrand and why they ditched their logo How a simple shift in messaging can transform your target audience and attract new customers 3 crucial mistakes to avoid when rebranding your business, saving you time and money The ideal framework for a successful rebrand, providing a step-by-step guide for your own business AUSTRALIAN BUSINESS PODCAST RESOURCES Free Business Owner Community Free Marketing Call with Zara Inflection Accelerator Program Rask Resources Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question Learn more about your ad choices. Visit megaphone.fm/adchoices