Let’s Fix Your Podcast’s Call to Action Problem

Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action.  It"s not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important.  Let"s end those throwaway calls to action we"re all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action. In this episode of The More Profitable Podcast, I"ll explain how (and why) we place our calls to action for this show and listen closely. There’s homework you get right at the top of the show because you’re going to take action TODAY by putting together a review of your own podcast CTAs. 0:00 – Why this episode is the tactical follow-up to last week 2:00 – The CTA audit homework you should do today 4:20 – The one thing most podcasters skip (even me sometimes) 6:30 – What turns your podcast into drive-time radio 11:20 – The structure I use for CTAs in every episode 13:00 – Why the first CTA is never the biggest ask 15:20 – How your listener’s journey shapes your CTA strategy 18:20 – Why I don’t use pre-recorded midrolls 20:15 – How planting seeds early makes your offer land better 23:00 – What CTAs do for people who aren’t ready to buy yet 27:40 – Why “only offering value” is killing your results Mentioned In Let’s Fix Your Podcast’s Call to Action Problem Get your questions answered on a future episode by submitting it here. Chat with Stacey about working with Uncommonly More Learn more about Podcast Strategy Intensives Rate and Review the podcast Send us a text Support the show