Lessons in differentiation at scale from Sendspark's Bethany Stachenfeld

Host Alex Theuma is joined by Sendspark Co-founder and CEO (and SaaStock USA speaker) Bethany Stachenfeld. In this 30 minute episode, Beth shares: - Her journey from Marketer to SaaS founder and CEO. - The Sendspark founding story and journey so far. - How Sendspark approaches differentiation. - Advice for founders differentiating their product at scale. - How to stay relevant in a fast-moving product space. And more! Guest links: https://www.linkedin.com/in/bethany-stachenfeld/ https://www.sendspark.com/ Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. https://saastock-usa.com/tickets/ 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. https://saastock-europe.com/tickets/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)