Sarah Frier on No Filter: The Inside Story of Instagram

(12/16/20) In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature; it would make anything you captured look more beautiful. In less than two years, it caught Facebook’s attention. Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only 13 employees. Drawing on unprecedented access with the founders of Instagram, as well as influencers like Anna Wintour and Kris Jenner, Bloomberg News social media reporter Sarah Frier’s new book No Filter: The Inside Story of Instagram explores how the company has changed the way we eat, travel, communicate and present ourselves to the world. Join us for a look at the battle within tech companies for their most valuable commodity—your attention in this installment of Leonard Lopate at Large on WBAI.