Leading as a CMO in legal services, Jon Brewer, Orrick LLP.

Jon Brewer, CMO of global law firm Orrick and European President of the Legal Marketing Association, caught up with Emma Carroll, Source’s Head of Content, on the latest episode of our The Future of the Firm podcast.    Jon shared his insight on the following topics and more:     How the role of the CMO in legal services has evolved, including becoming an advisor to the CEO and being more campaign focused   The importance of building up a support network of peers  How CMOs can influence strategy if they don’t have a seat at the board table  Understanding your competition and adapting your value proposition in response  How to get ahead of your customers’ needs, including the demands of regulation  How to cut through with thought leadership in an era of digital distraction    If you enjoyed this conversation, don’t miss our sister podcast, Business Leader’s Voice. In our latest episode, we talk to Simon Bumfrey of HSBC Innovation Banking about how to prioritise customer experience.