Social Influence in Marketing ft. Dr. Jonah Berger

Paul Gray, Co-Founder and CEO of Ironhold Capital joins Dr. Jonah Berger, a world renowned Professor at the Wharton School of Business, to discuss his new book, The Catalyst: How to Change Anyone’s Mind. Dr. Berger is well known for his research of change, as well as his theories of how it affects individuals and the market. They two had the opportunity to look into the process of social influence and its role in marketing and advertisement, and they delve into the psychology behind marketing strategies.  For those interested in learning more about Ironhold Capital, please visit us at: www.ironholdcapital.com